Fooda email

Email design and style guide

Process

My role

Design lead

The problem

Fooda’s sales, marketing, and operations departments sent dozens of different emails every day, resulting in thousands of customers receiving emails that varied in look and tone. Customers were opening emails that were long and lacked logical information hierarchy, and sooner or later they would begin to associate their email experiences with the Fooda brand. Prior to designing email templates, employees across departments were also wasting valuable time trying to figure out their own layouts for individual emails.

The solution

I initiated and led this project to make Fooda’s emails more valuable and digestible for users. I also wanted to make creating and sending emails less stressful and time consuming for Fooda employees. I designed around a dozen email templates that could fit a variety of different messages and created a digital style guide that could be used throughout the company.

Results

Marketing email

Daily menu email

UX guidelines for email

UX guidelines for email

UX guidelines for email

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